The Fly. Bono portrays an arrogant rock star (ironic eh? although I do not believe he's arrogant personally). This persona takes the celebrity ego to the edge of reality.
Ever wonder where Bono's sunglasses came from? The Fly. Before this, Bono may have worn sunglasses here or there, but never as a permanent accessory.
During the Zoo TV tour, where The Fly emerged, Bono would walk out in public in his Fly attire - leather with the glasses.
Zoo TV was after the Rattle and Hum tour for the Joshua Tree album. JT rocketed U2 to emmense fame with songs like "I Still Haven't Found What I'm Looking For," "Where the Streets Have No Name," and "With or Without You."
Bono has said before that he wears his sunglasses for a few reasons. One because his eyes are sensative to light and two to keep some privacy. I remember reading in a book that he felt uncomfortable with perfect strangers looking straight into his eyes. Being that he leads a very public life, both on and off stage with his activism, I can imagine that he would want to keep something to himself.
Watching The Fly perform you can see this character come to life. I posted a video below of Bono taking on this persona.... enjoy
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